From Sayings to Sendings

How Wise used Mexican refranes to move $6M in remittances from the U.S. to Mexico

The challenge

Wise wanted to grow their market among Mexican migrants
in the US with lower fees, faster transfers, and more security.

The insight

Mexican refranes are instantly recognizable, emotionally powerful,
and culturally rooted—perfect for storytelling.

The solution

We turned Wise’s features into refranes, creating a culturally
resonant campaign through video, ads, and influencers.

The outcome

The campaign drove over $6M USD in remittances from new customers, tapping into emotion and identity.