From Party Problem to App Store Hit

How BURP! went from a last-call idea to the go-to booze button for Latin America.

The challenge

How do you turn a late-night party epiphany into a fully operational, scalable business? BURP! started as a wild idea from one guy tired of beer runs—and it needed to grow fast without losing its raw, spontaneous energy. The challenge was to build a brand from scratch, launch an intuitive app, and carve out a bold, memorable voice in a market dominated by generic delivery platforms—all while staying true to its party-first DNA.

The insight

In the middle of a party, no one wants to pause the vibe. But convenience alone isn’t enough—BURP! had to feel like part of the party, not just a utility. To connect with its audience, the brand needed to be bold, cheeky, and instantly recognizable in a sea of sterile delivery apps.

The solution

We built BURP! from the ground up—starting with a punchy name, a high-energy visual identity, and an app that made ordering drinks as easy as sending a text. Every touchpoint, from UX flows to social media tone, was infused with personality. We didn’t just build a product; we crafted a lifestyle. A full digital strategy backed it all, with SEO, ASO, email, and ads driving growth across all channels.

The outcome

BURP! launched with a bang, quickly becoming a staple of the party scene in its delivery zone. Sales doubled month over month during the first six months, proving that people weren’t just curious—they were hooked. What started with the founder delivering bottles himself turned into a 25-person delivery squad, trained not only on routes but on how to show up with energy, vibe with the moment, and turn a drop-off into part of the experience. Average delivery time? Just 17 minutes. And here's the kicker: 86% of new users came through word of mouth. No gimmicks, just pure hype. BURP! didn’t just deliver drinks—it delivered a brand people wanted to be part of.