From Closed Kitchens to Backyard Rituals
How GoBEEF turned Argentina’s grill culture into a nationwide ecommerce brand.
The challenge
With restaurants closed during COVID, GoBEEF aimed to bring
the asado experience directly to people’s homes.
The insight
Asado is more than food—it’s culture. The opportunity was to turn it
into a lifestyle ecommerce experience.
The solution
We created a premium online store and brand identity
that made grilling at home easy, accessible, and beautiful.
List of services
Branding
Product & Lifestyle Photography
Shopify Store Design
Email Marketing
Online Ads
Influencer Marketing
Social Media Management
The outcome
GoBEEF quickly became the go-to ecommerce for Argentine grill culture, blending convenience and high-end experience.
“After working with Hotstu our brand started being perceived as the premium option in the market. The feedback we have received from our clients is extremely positive.”
Andrei Valentin
GoBEEF, Owner